Have you bought a M.A.C Viva Glam lipstick lately? If so, then you've helped M.A.C Cosmetics donate money to the HIV/AIDS cause.
M.A.C. Cosmetics is a strong sponsor of HIV/AIDS programs throughout the country, and fighting HIV/AIDS is intertwined with the company's mission and brands. M.A.C. sells a very popular Viva Glam lipstick, from which 100% of proceeds go to the M.A.C. AIDS Fund. This Fund, over the years, has collected $32-33 million for AIDS/HIV charities and programs. Even better, each year on World AIDS Day, M.A.C staff spend the workday volunteering in these organizations.
M.A.C. boasts the highest retention rate of employees in the make-up industry, and attributes this successful statistic to the involvement of staff with the AIDS/HIV cause.
Nancy Mahon, the Executive Director of the M.A.C AIDS Fund, says that it's important for employees to have a personal connection with the Viva Glam HIV cause. "We have staff participating at 144 sites today, and by the latest count over 2000 people are volunteering – painting rooms in London, chopping carrots in New York, and projects in Bali and Hawaii too. It’s really a global initiative."
Each year, M.A.C. sends a group of staff to Moveable Feast for a day of helping in the kitchen on World AIDS Day. This past Wednesday, December 1st, several dozen M.A.C. employees spent a great day in the kitchen, and even got to attend the culinary graduation.